Being a family business, family is naturally key to Vital Baby’s® philosophy in more ways than one!

Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the world's first co-moulded baby feeding products in the 90’s.

In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005, the Vital Baby® range of infant feeding accessories was born!

The range launched in the UK in  Boots, Mothercare, John Lewis and Toys R Us with huge success, and soon the Vital Baby® brand became known for quality, innovation, and family values that inspired its creation. This was subsequently followed by launches in many other countries throughout the world including Ireland, Germany, Austria, Switzerland, The Netherlands, Belgium, Australia, New Nealand and South Africa to name a few!

June 2009 saw the launch of the new Vital Baby® range. With tons of new BPA-free innovative products, a fantastic new logo and new environmentally sensitive packaging solutions, moms and dads can feel proud and confident when using a Vital Baby® product. The huge success of the new Vital Baby range meant we immediately rolled it out to our other international markets where the Vital Baby brnad is goign from strength to strength.

At Vital we listen to what moms and dads want and believe that baby deserves something special. That is why we decided to reinvent our brands, Vital Baby® and Vital Baby® Nurture, to be fun, innovative and safe by using new technologies and materials that are 100% BPA free across the range.

With our many years of experience and in conjunction with our team of baby experts and feedback from our highly valued consumer panel, we have been able to develop a range of new and innovative BPA free products that actually solve the problems that mums and dads face. From products that help to combine breast and bottle feeding to a suction bowl that actually sticks down, we have thought of everything to make feed time a fun and enjoyable experience for all the family.

It's been a long time coming but we are now here - Vital Baby is now available in North America, both in stores and direct to your door at! I am so excited to be abke to offer parents throughout North America the opportunity to use and benefit from our great products. With the trials we have completed so far, you all seem to love our BPA-fee, latex-free, phthalate-free and above all, safe and innovative product line. Each items has its unique beneficial features and great functional design - all you have to decide on now is which of our stunning color combinations is for you! ”

Dean Tollman, Director

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